Our new campaign for Ahold follows the previous promotion based on the craze among collectors. Now customers gain special 3D Angry Birds cards for their purchases. We made a TV spot that combines real people with an animated environment. It was a quite a challenge for us, however we believe the result will have the desired impact.
The campaign is also communicated on POSM, print, banners and the special microsite agentialbert.cz. Users can get involved with the competition here to win original merchandising that is not available anywhere else.